L o a d i n g
Enterprise Real Estate CRM for Property Agency

Enterprise Real Estate CRM for Property Agency

Delivered for a private real estate company. Live in production (confidential project).

The platform consolidates listing inventory, lead sources, and agent activities into one system so teams can act quickly on new opportunities. It replaces fragmented tools with a unified pipeline that tracks every buyer, seller, and property lifecycle step.

Workflows are optimized for speed and accountability, enabling teams to route leads, manage negotiations, and coordinate showings while maintaining full visibility across regions.

  • Completed Date: 2025
  • Category: Real Estate CRM
  • Client: Private Real Estate Company (Confidential)
  • Location: France, Île-de-France

Key Features

Built with a product-first mindset to deliver measurable outcomes and operational clarity.

  • Lead and deal pipeline management
  • Property inventory and smart matching
  • Agent performance dashboards
  • Automated follow-ups and reminders
  • Role-based access and approvals
  • Data migration and legacy cleanup

Results

Unified the agency workflow from lead capture to closing, improved response times, and delivered executive reporting across teams. Due to client confidentiality, a live demo is not publicly available.

The agency reduced lead response time and improved conversion tracking with clear visibility into source performance, pipeline velocity, and agent activity. Reporting is now available in real time for leadership and regional managers.

Architecture

Modular services with a secure REST API, centralized audit logs, role-based permissions, and scalable infrastructure built for high-volume lead activity.

A dedicated data layer supports complex property schemas and historical changes, while background workers handle lead scoring, notifications, and automated follow-ups.

Technology Stack

  • Frontend: React, TypeScript, SCSS
  • Backend: Ruby on Rails, REST APIs
  • Data: PostgreSQL, Redis, Elasticsearch
  • Infrastructure: Docker, CI/CD, cloud storage
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